With access to drag-and-drop website builders and the growing popularity of online marketplaces, the retail sector — especially e-commerce — has become more competitive than…
When your customers think about debt collection, the first thing to come to mind might be traditional collection strategies. This is where they receive an…
In retail, especially in brick-and-mortar stores, how you interact with customers partially determines their level of satisfaction. Plus, with access to digital platforms like social…
Measuring customer satisfaction with customer surveys is tricky; maintaining high engagement levels among retail customers is even harder. But satisfaction is important: 28% of those customers who made a complaint, said that they would be spending less with a business from which they'd received poor customer service. This resulted in £37 billion in lost revenues in 2016.
Pretend for a minute that you work for an enterprise B2C company. Your company wants to reduce inbound calls, so you invested in a few…
Compared to emails, mobile messages like rich media and SMS are more effective at getting messages in front of customers. Text messages have an open…
Lapsed customers — people who haven’t come back to buy in an expected amount of time — are a consequence of doing business. In fact,…
SMS is one of the most personal ways to connect with your customers. Your messages show up next to texts about weekend plans and quick…
Rich Communication Service (RCS) is the future of texting on your phone. This service adds a richer experience to text messages by offering a higher…
SMS has been around for 27 years and in that time, it’s evolved to become one of the most valuable go-to marketing channels available. Marketers…
When it comes to audience outreach, two terms that often come up are omnichannel vs. multichannel marketing. They’re used interchangeably to reference targeting customers on…
Unlike other products that customers can touch and feel when they buy them, utilities aren’t like that. They’re services that most customers barely notice until…
