Despite the promise of WhatsApp for business to boost customer engagement, it’s important not to jump the gun. Its potential as a customer comms platform will be severely restricted while FaceBook gradually transform into a B2C messaging platform.
Interactive messaging — real-time communication between people and businesses through voice and text messaging — has become a vital part of doing business. From the…
Winter is here, and with it comes extreme weather. During the stormy conditions of early 2018, the UK economy lost a minimum of £1 billion a…
Managing the digital customer journey has never been more important, or more complex. Brands are elevating the roles of CX professionals, marketers, and people responsible…
You’ve put effort into the products and services you sell and paid for effective direct marketing to promote them, successfully building interest and bringing customers…
Order fulfillment sets you up to wow your customers with fast, impactful service, but if you’re making mistakes, it has a long-lasting impact on your…
For the most part, customer outreach in the finance industry consists of a multi-channel approach, consisting of some combination of email, phone calls, SMS, Apps,…
Companies across the world lose millions each year, writing off bad debts as the result of a slow and ineffective debt-collection process. In 2016, UK…
This is part 4 of our 4 part Customer Journey Stages series. Click below to view the following stages: Part 1: Gaining Customer Insight Part…
A strong customer experience has the power to increase your customer base, improve retention, boost LTV and sales, and more. If you go one step…
What is Rich Communication Services (RCS) Messaging? Rich Communication Services (RCS) is a protocol between mobile network providers and between phones and carriers. Currently being…
