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4 Customer Experience Trends in the Utilities Industry

Unlike other products that customers can touch and feel when they buy them, utilities aren’t like that. They’re services that most customers barely notice until…

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Here’s Why Your Digital Customer Journey is Costing You Money

When customers walk into a brick-and-mortar store, it’s easy to find out how they got there and what they’re looking for. You can ask them…

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How to Safely Navigate Digital Transformation in Banking

Not so long ago, it was normal for customers to round up their cash and cheques, drive to their local bank, and then wait in…

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How to Manage Customer Support With Rich Media Content

The quality of support you provide customers can make or break your business. In fact, customers use quality to decide whether or not they’ll come…

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How to Create a Digital Marketing Strategy That Slows Customer Churn

In ecommerce, a lot of work goes into keeping customers happy. That’s why it hurts when they leave your business. You’ve spent hundreds or thousands…

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How to Fix Gaps in Your Ecommerce Customer Journey Map and Improve CX

As an ecommerce seller, you might see someone click through an ad or social post and clock that as a win. But if there’s no…

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ecommerce business
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5 Factors That Stunt the Growth of Your Ecommerce Business (and How to Fix Them!)

When it comes to e-commerce, customers have all the power. Whether it’s the fact that satisfied customers are likely to spend more or the fact…

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digital trends in financial services
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3 Trends Leading the Way to Digital Transformation in Financial Services in 2019

Digital transformation in financial services has changed the way people manage their money. From sophisticated mobile banking apps to personalized text message services, the banking…

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12 SMS Marketing Statistics That Will Surprise You

In this blog post we would like to share some interesting SMS marketing statistics that will prove the effectiveness of SMS and RMM solutions for…

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data security best practices
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Mobile Messaging and the Implications on Data Security Best Practices

According to several news outlets, Facebook is planning to merge messaging in WhatsApp, Instagram, and Messenger some time in early 2020. This merger is expected…

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proximity marketing
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How to Use Proximity Marketing to Improve Customer Engagement

When it comes to marketing in the finance industry, there are a few ways to get your products and services in front of people. You…

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