vonage partners with voicesage
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Vonage Partners with VoiceSage to Help Businesses Transform Customer Engagement with Rich Media Messaging

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, is partnering with VoiceSage, a global proactive communications provider based in Ireland, UK,…

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20 SMS Marketing Statistics 2021 You Need to Know

In this article, we’ve put together 20 SMS marketing statistics for 2021 that are a must to know for marketers and other businesses using SMS…

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Why You Need to Highlight the Benefits of Your Business to Appeal to Your Customers

Benefits are the reason your customers buy your products – but how do you highlight them at the heart of your marketing strategy? We all…

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call flow optimization banner
Blog

Call Flow Optimization in Automated Outbound Messages

Call flow optimization refers to refining automated outbound calls to create efficient customer experiences. Businesses using outbound calls in their communication strategy need to continuously…

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Blog

Push Notifications vs. SMS vs. Rich Media Messaging: Popularity, Cost, Trends, Engagement Rates, Opt-ins

In this article we want to talk about the advantages and disadvantages of push notifications vs. SMS vs. Rich Media Messaging (RMM). We want to…

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digital debt collection strategies
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Why Digital Debt Collection Strategies Like Rich Media Messaging Will Outlive the Pandemic

How many companies use digital debt collection strategies? What debt collection channels bring the best results? Or how difficult or easy is it to engage…

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Customer Survey
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How To Increase Your RMM and SMS Survey Response Rates

Sending surveys and gathering data is critical in enhancing customer satisfaction. Research shows that 77% of customers prefer businesses that request and apply customer feedback….

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SMS Chatbot
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How To Use SMS Chatbots To Enhance Customer Experience

SMS Chatbots enable you to create and deliver entire conversations without the need for agent interaction. They are perfect for automating your communications to engage…

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pay on your mobile
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Smarter Mobile Payment Solution: Time to Use Rich Messaging

Mobile Payment Solution Mobile payments including mobile wallets and mobile transfers are transactions that take place on your mobile device. So, instead of paying with…

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Outbound IVR
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How Outbound IVR (Interactive Voice Response) Can Benefit Your Business

Outbound IVR (Interactive Voice Response) is an automated customer service solution that sends proactive, personalized messages to customers via an interactive telephone system. It can…

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Loyalty Marketing
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Mobile Loyalty Marketing: The Ultimate Way To Retain Customers

Customer loyalty is vital for your business. According to a loyalty report, 79% of customers claim that they are more likely to continue doing business…

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White Paper

Customer Engagement Statistics Rich Media Messaging vs. Email

Choose Rich Media Messaging (RMM) instead of email or do an A/B testing of the same marketing campaign on mobile and email to test its effectiveness. RMM guarantees higher open and CTA rates than email, with 100% mobile optimization and full personalization.

Have a look at what one of our retail customers achieved in terms of open and CTA rates when sending a rich media message with a scratch card.

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