Touchpoint marketing is engaging with customers through various mediums at different points in the customer journey. By reaching out to customers at different points along…
VoiceSage, in its continued journey to protect Customer Personal Data through infrastructure security adoption and improvements, has recently been accredited with the ISO 27018:2019 code…
Contact center metrics are one of the best ways to solve a common contact center problem — inconsistency. Imagine a customer calls into customer support…
Imagine a new customer buys one of your products online. To optimize their post-purchase experience, you send them a welcome message text, followed by details…
The world of mobile banking is ever-evolving. With features like rich media messaging (RMM) and rich communication services (RCS), customers don’t have to leave a…
In this article we aim to show you how retail teams can create an effective mobile marketing strategy to boost sales and customer engagement. Eighty-nine…
One of the reasons SMS marketing is so successful is its open rate. On average, text messages are opened within 90 seconds of being received. This is 5X higher than open rates for emails. This is important considering the best way to reach 35% of global mobile phone users is through text. Since customers are willing to read text messages — 75% of customers don’t mind receiving promotional text messages from you when they opt in — use your Black Friday SMS campaign to get customers to take action as soon as possible instead of waiting until the last day of the sale.
As a retailer, Black Friday is one of your busiest sales events of the year. It’s your chance to make up for lost revenue and…
Utility companies continue to build more robust metering infrastructure, revamp internal processes, adopt new technologies that help improve how grids operate, and more. Despite all…
Now more than ever, people use their phones to connect with the world around them. They share voice and video files, shop, pay bills, and…
In layman’s terms, customer experience touchpoints are your brands’ points of contact from the start of the customer journey to the finish. Customer experience touchpoints…
With access to drag-and-drop website builders and the growing popularity of online marketplaces, the retail sector — especially e-commerce — has become more competitive than…
