The world of mobile banking is ever-evolving. With features like rich media messaging (RMM) and rich communication services (RCS), customers don’t have to leave a…
In this article we aim to show you how retail teams can create an effective mobile marketing strategy to boost sales and customer engagement. Eighty-nine…
One of the reasons SMS marketing is so successful is its open rate. On average, text messages are opened within 90 seconds of being received. This is 5X higher than open rates for emails. This is important considering the best way to reach 35% of global mobile phone users is through text. Since customers are willing to read text messages — 75% of customers don’t mind receiving promotional text messages from you when they opt in — use your Black Friday SMS campaign to get customers to take action as soon as possible instead of waiting until the last day of the sale.
As a retailer, Black Friday is one of your busiest sales events of the year. It’s your chance to make up for lost revenue and…
Utility companies continue to build more robust metering infrastructure, revamp internal processes, adopt new technologies that help improve how grids operate, and more. Despite all…
Now more than ever, people use their phones to connect with the world around them. They share voice and video files, shop, pay bills, and…
In layman’s terms, customer experience touchpoints are your brands’ points of contact from the start of the customer journey to the finish. Customer experience touchpoints…
With access to drag-and-drop website builders and the growing popularity of online marketplaces, the retail sector — especially e-commerce — has become more competitive than…
When your customers think about debt collection, the first thing to come to mind might be traditional collection strategies. This is where they receive an…
In retail, especially in brick-and-mortar stores, how you interact with customers partially determines their level of satisfaction. Plus, with access to digital platforms like social…
Measuring customer satisfaction with customer surveys is tricky; maintaining high engagement levels among retail customers is even harder. But satisfaction is important: 28% of those customers who made a complaint, said that they would be spending less with a business from which they'd received poor customer service. This resulted in £37 billion in lost revenues in 2016.
Pretend for a minute that you work for an enterprise B2C company. Your company wants to reduce inbound calls, so you invested in a few…
