Discover the Optimal Timing for Sending Business SMS Messages

Written by
Spread the love

Business communication is critical to your company’s success. Knowing the ideal timing for sending business SMS messages can significantly impact the success of your campaigns. At VoiceSage, we understand the importance of timing, and we’re here to guide you through the optimal timeframes to maximize the effectiveness of your business SMS messages.

Let’s delve into the key factors that influence the perfect timing for your SMS campaigns.

Understanding Your Audience

Before diving into the best time to send your business SMS messages, it’s essential to grasp the unique characteristics of your target audience. Knowing their habits, preferences, and daily routines will enable you to tailor your messaging for maximum engagement. We emphasize the significance of audience segmentation to our clients, as it allows them to deliver personalized messages that resonate with each recipient.

sms business

Morning Momentum

Is everyone a morning person? Not really. But the early hours of the day can be a prime opportunity to connect with your audience. Research suggests that many individuals check their smartphones within minutes of waking up.

Capitalizing on this morning momentum can increase the chances of your business SMS messages being seen and read promptly. We recommend considering the time between 8:00 AM and 10:00 AM as an optimal window for delivering your messages.

Afternoon Advantages

As the day progresses, people tend to settle into their work routines, making the afternoon another strategic time for SMS communication.

Afternoons often see a surge in mobile usage, particularly during lunch breaks and short downtime moments. By sending your business SMS messages between 12:00 PM and 2:00 PM, you can catch your audience’s attention when they’re actively engaged with their devices.

Evening Engagement

Evenings can offer a relaxed atmosphere for your SMS messages to make an impact. Pew Research conducted a study on smartphone usage and found that a significant portion of smartphone owners use their devices for leisure activities in the evening hours.

The study reported that 90% of adults in the United States typically use their smartphones to browse the internet, engage in social media, or consume entertainment content during leisure time after work.

Consequently, sending your business SMS messages between 6:00 PM and 8:00 PM can help you stand out amidst the lower competition for attention, resulting in higher engagement rates.

business sms messages time

Tailoring to Time Zones

If your target audience spans across different time zones, it’s crucial to adjust your SMS delivery accordingly. Considering the local time of your recipients demonstrates thoughtfulness and consideration, ensuring that your messages reach them at the most convenient moments.

We offer tools and strategies to help you automate this process and ensure seamless time zone optimization.


Finding the perfect timing for your business SMS messages is a combination of understanding your audience, staying informed about their routines, and adapting to their preferences. By leveraging the expertise and innovative solutions provided by VoiceSage, you can enhance your SMS campaigns and drive exceptional results.

Connect with us today and explore the power of timing in your business communication.

Book a Demo

Published on: 29th May 2023

Blogs and guides

News, opinion and solution guides for organizations operating contact centres

cloud communication platform

Cloud Communication Platforms: What’s the Catch and How to Choose the Best One for Your Organization

Business customer communication plays a pivotal role in the success and growth of any organization and usually this is delivered by a cloud communication platform….

Read more
rich messaging banner

Elevate Brand-Customer Communications with Rich Messaging

One powerful tool that is revolutionizing brand-customer interactions is rich messaging. In today’s dynamic and fast-paced digital landscape, effective communication is the key to building…

Read more
omnichannel customer journeys

Top Tips to Create an Omnichannel Customer Journey

Creating an effective omnichannel customer journey requires careful planning and execution. When customers interact with your brand, they will use a few or all your…

Read more

Book a Demo

Experience VoiceSage for yourself with a personalised demonstration

Book a demo with one of our customer engagement experts.
See how VoiceSage transforms outbound and inbound customer contact operations.

Book a Demo