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11 Black Friday Marketing Ideas and Best Practices to Incite Customers

Boosting Sales on Black Friday Is Challenging What better date for both customers and retailers to love than Black Friday? For marketeers, it’s the season…

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Best Practices to Excel at Customer Centricity

Customer centricity is not a new idea. Its foundation principles were set with the expansion of the digital era, and it has since continued to…

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5 Ways You Can Reduce Churn with WhatsApp

WhatsApp for Business is a text messaging channel built with small business owners in mind. With over two billion monthly active users around the world,…

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How Mobile Technology Has Changed Business Communications

Curious about how mobile technology has changed business communication in modern times? The advancement of mobile technology has turned the average citizen into a techie. 74% of…

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Understanding Conversational Sales: What it is, How to Master it, And How it Can Benefit You

Today’s customers expect to interact with businesses on their terms. They want personalized service and meaningful conversations about their needs and pain points. They also…

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What Are Unified Communications

Definition of Unified Communications According to Gartner, unified communications (UC) products — equipment, software, and services — provide and combine multiple enterprise communications channels, such…

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