Rich Media Messaging (RMM) is the extended and enhanced version of an SMS. It allows companies to interact with their customers through a more engaging medium. Companies can offer a more engaged customer experience through the use of images, videos, audio, files, GIFs, documents, signature requests, and more.
Marketing departments include rich media content in their messaging campaigns to drive more sales, conversion and engagement. They can also gain an insight into their customers’ purchasing intent and level of satisfaction through highly detailed analytics provided by VoiceSage.
You can send customers personalized product recommendations, latest offers, and discount codes all via SMS. Segment recent customers and ask them to rate their experience with your brand via rich media surveys. Deliver app-like experiences via mobile and drive traffic to your site. You can initiate RMM via SMS, Email, QR codes and WhatsApp for Business and easily connect third party systems via our API .
Unlike emails, which can sit unopened for days or weeks, or in-store ads which rely on people physically going into stores, Rich Media Messages get delivered instantly to mobile phones. Since over 90% of text messages are opened within 3 minutes of being received, you have more access to customers than any other communication channel.
“Visual Pay is resulting in increased on-time payments and reduced cost. But ultimately, this is about keeping our customers happy.” Alasdair Skeoch Head of Credit Operations BrightHouse