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WhatsApp for Business: How to Get Started

Despite the promise of WhatsApp for business to boost customer engagement, it’s important not to jump the gun. Its potential as a customer comms platform will be severely restricted while FaceBook gradually transform into a B2C messaging platform. 

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Customer Satisfaction Metrics: Tracking With Interactive Messaging

Interactive messaging — real-time communication between people and businesses through voice and text messaging — has become a vital part of doing business. From the…

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Crisis Communication Planning for Extreme Weather

Winter is here, and with it comes extreme weather. During the stormy conditions of early 2018, the UK economy lost a minimum of £1 billion a…

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How to Solve Catastrophic Friction Points in the Digital Customer Journey

Managing the digital customer journey has never been more important, or more complex. Brands are elevating the roles of CX professionals, marketers, and people responsible…

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How to Fix Your Frustrating Digital Customer Journey and Cash In

You’ve put effort into the products and services you sell and paid for effective direct marketing to promote them, successfully building interest and bringing customers…

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5 Order Fulfillment Mistakes Messing With Your Digital Customer Experience

Order fulfillment sets you up to wow your customers with fast, impactful service, but if you’re making mistakes, it has a long-lasting impact on your…

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Why Rich Communication Services Will Be Non-Negotiable for Digital CX in Financial Services

For the most part, customer outreach in the finance industry consists of a multi-channel approach, consisting of some combination of email, phone calls, SMS, Apps,…

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ship run aground
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6 Reasons Your Debt Collection Process Is Failing You

Companies across the world lose millions each year, writing off bad debts as the result of a slow and ineffective debt-collection process. In 2016, UK…

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cash register credit collections
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Customer Journey Stages: Credit Collection with Proactive Messaging [Part 4/4]

This is part 4 of our 4 part Customer Journey Stages series. Click below to view the following stages: Part 1: Gaining Customer Insight Part…

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Digital Customer Journey
Blog

Digital Customer Experience: How APIs Enhance CX Strategy

A strong customer experience has the power to increase your customer base, improve retention, boost LTV and sales, and more. If you go one step…

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