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Top 3 Reasons for Building an Effective Text Messaging Strategy

SMS is a simple way to get your messages across to customers or users. Texting boots greater immediacy compared to other marketing tools, and we…

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Conversational Commerce: Simple Guide to Follow to Increase Sales

The busiest shopping season is nearby, and we wanted to introduce a quick guide to conversational commerce to help you convert more customers quickly. It’s…

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Customer Service and Customer Experience: Operational Differences and Similarities

Customer service and customer experience are terms you’ll hear frequently in business. There’s a good reason for this. Together, they form the backbone of every…

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11 Black Friday Marketing Ideas and Best Practices to Incite Customers

Boosting Sales on Black Friday Is Challenging What better date for both customers and retailers to love than Black Friday? For marketeers, it’s the season…

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Best Practices to Excel at Customer Centricity

Customer centricity is not a new idea. Its foundation principles were set with the expansion of the digital era, and it has since continued to…

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5 Ways You Can Reduce Churn with WhatsApp

WhatsApp for Business is a text messaging channel built with small business owners in mind. With over two billion monthly active users around the world,…

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