Top 3 Reasons for Building an Effective Text Messaging Strategy

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SMS is a simple way to get your messages across to customers or users. Texting boots greater immediacy compared to other marketing tools, and we want to show you how to build an effective text messaging strategy that will benefit you.

If you’re thinking about adding SMS or text messaging channels to your marketing mix, then the first question that you should ask yourself is:

Is SMS marketing right for your business?

If your line of business requires constant communication with your customers and you use a few communication channels already, then SMS is a good idea.

Text Messaging Strategy Common Objectives

Let’s take a look at what’s required to build the most effective text messaging strategy for your business.

First of all, you need permissions in order to send text messages to your customers. SMS is permission-based marketing and it’s critical to comply with the local laws if you want to send successful text messaging campaigns.

The good news is that SMS is one of the most popular and trustworthy channels, so that shouldn’t be hard to achieve. For instance, in 2022, 70% of consumers opted in to receive texts from businesses.

mobile payments

Increase Engagement Rate with Text Messaging Strategies

Engagement rates are probably every marketer’s challenge. Living in a world with short attention spans, stronger competition, and keeping pace with the online, it’s hard to digital marketers to get results.

With the additional pressure of satisfying customers and sending personalized messages, engagement rates are metrics that track how involved your audience is.

Learning about your customers is what will drive higher engagement rates. Whether that’s knowing when to contact them, or sending relevant offers, micro targeting will be more important than ever in 2023.

With that being said, text messaging helps marketers achieve better engagement rates than other competitive channels like PPC or social media.

This year alone, 61% of consumers who received text messaging communications say they want the ability to text a business back.

Almost the same amount of business owners who send text messages to their customers plan to increase their marketing budgets in the next years.

omnichannel versus optichannel marketing

Build Awareness at a Lower Cost

Smart marketers know that in order for their campaigns to perform well, they need to connect with their audience.

For this to happen, SMS marketing proves a higher return on investment because it’s a direct, measurable, and trackable channel.

When planning your text messaging strategy, make sure you create engaging messages that appeal to your clients.

One way to achieve this is to warm up your audience through the use of rich media content. Adding funny GIFs, memes, videos, or images creates a higher impact in text messaging campaigns.

Best of all, determine what promotions have worked and which didn’t. Redefine your text messaging strategy to engage your audience and automate text-based response for higher efficiency.

text messaging

Build Stronger Relationships with Two-Way SMS

Some of the most important benefits of having a good text messaging strategy include:

  • Creating better customer experiences because of its speed, instancy, and ability to respond back fast
  • Offering customers an easy and convenient way to communicate back with you either via customer support or salespeople
  • Maintaining the relationships with customers and avoiding data privacy issues
  • Creating a seamless omnichannel strategy by bringing all your channels together

By adding the option for customers to respond back to automated text messages, you allow them to have a voice.

Getting instant answers from customer support on high-priority issues ultimately strengthens customer relationship and loyalty.

Did you know that SMS is the most popular form of communication in the UK with text messages being read within 5 seconds of receipt? Allow customers to communicate through a channel they are comfortable with and prefer to use. To engage more effectively with customers, text is simply the best way to achieve it, and the results speak for themselves:

  • 50% of customers who were unresponsive to previous contact attempts engaged in an SMS conversation
  • Two-Way SMS has the same result as 30 agents and a dialer
  • One agent can manage 30+ conversations

Final Thoughts on Creating a Text Messaging Strategy

A well-orchestrated text messaging strategy means reaching out to people to inform them of important changes or information.

This could be about new policy changes, order confirmations, appointment reminder, or promotions.

No matter what the message is, we established that customers are willing to listen to what you have to say if it’s a direct and useful communication. Creating a cohesive customer experience across various channels takes a bit of experience.

For that, we are more than happy to assist you. VoiceSage’s experience in the text messaging industry has helped many businesses to create consistent customer communication without having to invest tons of time and resources.

Check out our text messaging solutions page to find out more about our communication channels and how it helps businesses engage with their audience daily.

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Published on: 25th October 2022

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