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5 Ways You Can Reduce Churn with WhatsApp

WhatsApp for Business is a text messaging channel built with small business owners in mind. With over two billion monthly active users around the world,…

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Challenges in Becoming a Customer-Centric Company

What Is Customer Centricity? Let’s face it – becoming a customer-centric company is not easy. People get a bit confused by this term for two…

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Engage Customers with Conversational Messaging

 What is Conversational Messaging? Conversational messaging is about helping, engaging, and providing a positive experience for customers across all your communication channels. A starting point…

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Smarter Mobile Payment Solution: Time to Use Rich Messaging

Mobile Payment Solution Mobile payments including mobile wallets and mobile transfers are transactions that take place on your mobile device. So, instead of paying with…

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MEF Connect Rich Communications Key Takeaways

I recently virtually attended the 3-day event at MEF Connect Rich Communications. The event was designed to bring together enterprises, brands, and agencies from around…

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How to Decrease Costs in Contact Centres

The customer service industry is currently facing many challenges. During the time of COVID-19, contact centres are adapting to new working environments whilst trying to…

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