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11 Black Friday Marketing Ideas and Best Practices to Incite Customers

Boosting Sales on Black Friday Is Challenging What better date for both customers and retailers to love than Black Friday? For marketeers, it’s the season…

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6 Low-Cost Ways for Startups to Skyrocket Their Brand Awareness

You’ve just launched your start-up and are all excited about it. You might have a great name, your logo is on point, your website is…

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Best Practices to Excel at Customer Centricity

Customer centricity is not a new idea. Its foundation principles were set with the expansion of the digital era, and it has since continued to…

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5 Ways You Can Reduce Churn with WhatsApp

WhatsApp for Business is a text messaging channel built with small business owners in mind. With over two billion monthly active users around the world,…

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Understanding Conversational Sales: What it is, How to Master it, And How it Can Benefit You

Today’s customers expect to interact with businesses on their terms. They want personalized service and meaningful conversations about their needs and pain points. They also…

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Challenges in Becoming a Customer-Centric Company

What Is Customer Centricity? Let’s face it – becoming a customer-centric company is not easy. People get a bit confused by this term for two…

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