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mobile marketing strategies for business
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How to Create A Mobile Marketing Strategy: A Roadmap for Retail Teams

In this article we aim to show you how retail teams can create an effective mobile marketing strategy to boost sales and customer engagement. Eighty-nine…

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7 Black Friday SMS Marketing Tips for Retailers

As a retailer, Black Friday is one of your busiest sales events of the year. It’s your chance to make up for lost revenue and…

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SMS and MMS: What’s the Difference?

Now more than ever, people use their phones to connect with the world around them. They share voice and video files, shop, pay bills, and…

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4 Customer Retention Strategies Successful Retail Companies Use

With access to drag-and-drop website builders and the growing popularity of online marketplaces, the retail sector — especially e-commerce — has become more competitive than…

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8 Ways to Collect Phone Numbers for Your Rich Media Messaging Campaigns

Compared to emails, mobile messages like rich media and SMS are more effective at getting messages in front of customers. Text messages have an open…

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Rich Communication Services: The Benefits and Drawbacks

SMS has been around for 27 years and in that time, it’s evolved to become one of the most valuable go-to marketing channels available. Marketers…

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