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omnichannel vs. multichannel marketing
Blog

Omnichannel vs Multichannel Marketing Mystery Solved

When it comes to audience outreach, two terms that often come up are omnichannel vs. multichannel marketing. They’re used interchangeably to reference targeting customers on…

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Creating a Digital Marketing Strategy
Blog

How to Create a Digital Marketing Strategy That Slows Customer Churn

In ecommerce, a lot of work goes into keeping customers happy. That’s why it hurts when they leave your business. You’ve spent hundreds or thousands…

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Proximity Marketing
Blog

How to Use Proximity Marketing to Improve Customer Engagement

When it comes to marketing in the finance industry, there are a few ways to get your products and services in front of people. You…

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SMS Marketing
Blog

16 Essential SMS and Rich Media Marketing Tips [with Examples]

SMS messaging is still one of the most-loved features of smartphones. It’s also one of the most engaging when it comes to interacting with customers…

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Customer Receiving SMS
Blog

SMS Marketing Campaigns: An 8 point guide

Today, marketing teams work hard to engage customers, cut costs and reach revenue goals, despite low engagement rates for email campaigns, branded apps getting deleted…

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Increased Conversions
Blog

How to increase conversions with SMS marketing

Use SMS marketing to increase conversions. It has great engagement rates and is one of the most effective direct marketing channels. The open rate of SMS messages are as high as 98 and 99% – outstripping marketing emails, which have an open rate of about 20 to 35%.

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