Black Friday Infographic: 7 SMS Marketing Tips for Retailers
One of the reasons SMS marketing is so successful is its open rate. On average, text messages are opened within 90 seconds of being received. This is 5X higher than open rates for emails. This is important considering the best way to reach 35% of global mobile phone users is through text. Since customers are willing to read text messages — 75% of customers don’t mind receiving promotional text messages from you when they opt in — use your Black Friday SMS campaign to get customers to take action as soon as possible instead of waiting until the last day of the sale.