How Mobile Technology Has Changed Business Communications

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Curious about how mobile technology has changed business communication in modern times? The advancement of mobile technology has turned the average citizen into a techie. 74% of Americans feel uneasy leaving their phone at home.

Although phone addiction has its disadvantages, mobile technology with its many benefits has transformed the way we operate.

With multiple devices, customers have the option to choose how they wish to communicate with businesses and which method they want to utilize.

Mobile accessibility is giving customers the power to communicate, shop, connect, and solve problems in a matter of seconds. Keeping an eye on your customers and knowing what channels they use to communicate is important for several reasons:

  • Reach out on their preferred communication channel
  • Different channels have a different tones of voice, so know your voice
  • Personalize messages for a bigger impact
  • Send relevant communications

Mobile technology has also enabled businesses to expand their workforce globally and remove the communication barriers, allowing employees to collaborate efficiently from anywhere in the world.

In this article, we want to showcase a few of the ground-breaking results that mobile technology advancement has had on business communications.

Optimize business operations with mobile technology

Operations optimization is the process of ensuring that all your operations processes are working efficiently.

Focusing on quality, performance, and business efficiency not only reduces costs, but it improves customer relationships.

If you are a customer-centric company, consider improving your business communications with mobile technology. Mobile is the most used platform in the world, and we have a hunch that things won’t change in the future. They will more likely evolve. So, be where your customers are. On mobile, all forms of networks and devices, and by engaging them on the right communication channel.

Whether you send regular customer communications or personalize customer journeys, here are a few strategies that you can start implementing now.

mobile technology advancement

Automate business processes with automated voice messages

Streamline mobile-based communications for faster reach and response rates.

Schedule interactive phone calls for your business communications needs. Instantly transform any text into a realistic human-sounding voiceover with only a few clicks.

VoiceSage’s automated voice messaging solutions deliver outbound pre-recorded messages to contacts instantly. Remind your customers of past-due bills, upcoming payments, discounts, promotions, and even appointment reminders.

Automating voice communications improves contact centers’ agent productivity and resolution time when low-value, repetitive tasks can take consume a lot of your time.

Prioritize the most urgent customer support inquiries by providing automated customer support, and focusing on high-value customer inquiries.

Mobile Technology saves time and money

Optimize your business operations no matter how small your business is. According to Small Business & Entrepreneurship Council, mobile technology can assist a variety of functions including social media marketing, email communications, mobile website optimizations, and managing day-to-day business operations.

Using mobile technologies to perform all of these tasks can help you optimize business operations and marketing efforts.

Integrated business communication 

An integrated business communication strategy keeps all your communication ecosystems in one place. It helps businesses be sleek in their communications, delivering relevant messaging across all digital channels, and getting instant support.

Having all your communications systems in one place connects all information you have on your customers. Furthermore, it helps engage audiences by building trustworthy relationships.

In short, an integrated communication strategy means aligning customer communication with the business objective. VoiceSage constantly improves its cloud communication platform to handle all your outbound communications on multiple channels – all from one inbox.

The results are increased operational efficiency and higher customer satisfaction. Delivering the right message to the right customer, and using the right voice on the right channel is not easy. Invest the time to produce a strong omnichannel communication strategy. Here’s how.

Mobile business communication and visual media

Visual media plays an important part in delivering messages easily and even helps conversions grow.

Visual communications use imagery, graphs, charts, videos, and GIFs to convey information better. Including visual media in text messaging communication for example is convenient and easy to understand, especially in cross-cultural communications or among Gen Z consumers.

Some of the main benefits that visual media can bring to business communications are:

  • Visual media can deliver information more directly
  • Visual media delivers better results
  • Visual media is more eye-catching and engaging
  • Visual media is easier to understand than text
  • Visual media makes a better impact on the audience

Some of the applications of visual media to business texts can easily be reproduced by rich media messages. Explore this messaging solution if you are a customer-centric orientated business that sends regular communications.

How mobile technology enhances workplace collaboration 

Firstly, mobile technology has removed the communication barriers in the workforce, providing employees flexibility and higher morale.

Since COVID hit more businesses realized the importance of having a backup plan when it comes to emergencies where employees should work from home.

Since introducing the work-from-home options, mobile technology has provided the ultimate flexibility when it comes to being easily contacted by customers and employees. This improved their level of productivity and kept them connected to their team members.

The convenience of using mobile phones is you can send a quick message whether that’s via text messaging, call, email, and so on. A study by the Evolving Workforce Project found that 83% of global workers believe that technological advances have enabled them to be more productive and see this increasing in the future.

Lastly, the use of mobile technology enhances portability for its users because they can operate wirelessly, encouraging the digitalization of files for easier online access.

mobile technology communications

Shift to mobile communication to increase customer experience 

The emergence of mobile has opened a huge opportunity for businesses to target younger consumers since they practically live on their phones.

Globally, mobile is driving the consumer shift to online with shoppers spending an impressive 1.6 trillion hours on mobile devices in 2020. That’s an astonishing number.

While most purchases are now happening on a mobile device, it’s implied that businesses allocate customer support to mobile mediums. Customer service volumes on mobile have been increasing with the channel’s popularity.

Therefore, customer-centric brands invested in chat technology – including mobile chat apps such as Viber, Facebook Messenger, Apple Businesses Chat, and of course, WhatsApp.

Customer service should be placed where the customer is going. At least that is what we think at VoiceSage. We saw many channels becoming popular in our experience working with customer-centric brands, but text messaging has always won the popularity contest.

When COVID-19 hit, texting increased significantly with 61% of consumers reporting their received or interacted with a local business via text. So, to revolutionize customer experience via mobile, we advise businesses to adopt customer engagement strategies.

Here’s a simple guide to increasing customer engagement.

Last thoughts on mobile technology

Implementing mobile technology in business processes has become the norm nowadays. Mobile technology has helped accessibility, collaboration, speed of response, and flexibility.

While it helped communication processes to be more efficient, we can also see an increase in the popularity of mobile marketing. Brands started to send more focused, targeted, and personalized campaigns to Gen Z customers.

The rise in the retail app, chat technology, and mobile customer support helped shape how companies respond to customer inquiries, provide help, and add value to their brand experiences.

Successful communication strategies will see a deeper understanding of how mobile technology can help increase overall customer engagement and revenue. If you want to see how to breed success in brand-customer communications, book a demo with one of VoiceSage’s specialists today.

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Published on: 7th August 2022

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