proximity marketing
Blog

How to Use Proximity Marketing to Improve Customer Engagement

When it comes to marketing in the finance industry, there are a few ways to get your products and services in front of people. You…

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Getting started with whatsapp
Blog

WhatsApp for Business: How to Get Started

Despite the promise of WhatsApp for business to boost customer engagement, it’s important not to jump the gun. Its potential as a customer comms platform will be severely restricted while FaceBook gradually transform into a B2C messaging platform. 

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Blog

Why Rich Communication Services Will Be Non-Negotiable for Digital CX in Financial Services

For the most part, customer outreach in the finance industry consists of a multi-channel approach, consisting of some combination of email, phone calls, SMS, Apps,…

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Digital Customer Journey
Blog

Digital Customer Experience: How APIs Enhance CX Strategy

A strong customer experience has the power to increase your customer base, improve retention, boost LTV and sales, and more. If you go one step…

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Blog

Rich Communication Services [RCS Messaging]: The Latest News and Updates

What is Rich Communication Services (RCS) Messaging?  Rich Communication Services (RCS) is a protocol between mobile network providers and between phones and carriers. Currently being…

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