Despite the promise of WhatsApp for business to boost customer engagement, it’s important not to jump the gun. Its potential as a customer comms platform will be severely restricted while FaceBook gradually transform into a B2C messaging platform.
For the most part, customer outreach in the finance industry consists of a multi-channel approach, consisting of some combination of email, phone calls, SMS, Apps,…
A strong customer experience has the power to increase your customer base, improve retention, boost LTV and sales, and more. If you go one step…
What is Rich Communication Services (RCS) Messaging? Rich Communication Services (RCS) is a protocol between mobile network providers and between phones and carriers. Currently being…
(Updated November 2018) Since being purchased by Facebook, WhatsApp’s user base continues to grow. It currently stands at 1.5 billion monthly users. As a result,…
