We are constantly upgrading our products and services with engaging features and the most recent addition is the new barcode functionality. This function helps enterprises across different industry sectors automate, simplify and speed up regular processes to differentiate customer service and reduce operational costs.
There is added value in terms of increased speed and reduced costs when scanning barcodes directly from a mobile device. With VoiceSage’s new barcode feature it’s easy to save the barcode to your Apple Wallet or Google Pay to have it ready when you need it.
Depending on different types and applications, barcodes can be extremely valuable in increasing productivity. We have identified a few interesting ways of using barcodes in your rich media campaigns that will improve customer engagement for your customers:
1. Barcodes for Event, Travel and Movies
Barcodes can be used in admission tickets in movie theatres and other events to uniquely identify and verify the validity of the ticket before the customer can enter the theatre or the event. They’re also used to count sales generated from events and makes it a lot more convenient to keep track of revenue. Sending tickets via Rich Media Messaging with barcodes to customers costs event organizers less than to spend money producing the actual paper tickets.
Similarly, with the use of online booking systems for travelling by plane, trains, and buses, travellers can show the barcode containing their boarding passes information using their smart phones.
2. Barcodes for Membership Renewals
Fast, targeted communication and a simplified membership experience helps bring you closer to your members and creates value for everyone involved with your organization.
Many membership organizations are looking to invest in barcode technology due to its environmental and sustainability factors.
Plastic cards have a limited lifespan before they expire and are replaced with updated ones. Moreover, PVC which is mostly used in the manufacturing of these cards isn’t the most environmentally friendly plastic. Price is also another important factor to consider. The cost for a branded digital plastic card is usually around £1.5. For a big membership organization, this can be very costly and inefficient considering that cards will ultimately need to be replaced.
Source: Plastic card vendor quote
Big organizations like National Trust which has over 6 million members have adopted the digital route by investing in a branded app for acquiring and renewing membership cards that allow members to enter different locations.
But not many people are in the favour of downloading and using apps. Oftentimes, customers with membership apps struggle with the barcode scanning. When scanning a client’s digital membership barcode off a digital device (like an iPhone), a CCD (linear/area image-based scanner) or a hybrid scanner is required. A standard laser scanner will not allow you to scan your clients in.
Source: Recent review of the National Trust App
So, is there a better solution for membership organization to adopt? Consider our Rich Media Messaging solution to eliminate both paper and plastic from your spending routine. You can generate barcodes instantly and they can always be accessed via mobile devices. The cost for a rich media message is £0,10. Compared to the cost of £1.5 for a plastic card, this is a more cost-effective, efficient and environmentally friendly option to consider.
3. Advertising
We tap, swipe, and click on our phones 2,617 times per day. There is no wonder that advertisers will always find ways of increasing awareness of products and promotions via mobile advertising. They find barcode technology a lot more interactive, interesting and creative way to reach out to customers.
Barcodes can be used by retailers in mobile messaging to help deepen their relationship with customers by providing them with instant access to promotional offers that they can redeem in store. They offer instant gratification and they don’t need to install apps or remember URLs for later use.
If you offer loyalty programs as part of your marketing strategy, start thinking about Rich Media Messaging campaigns. They are designed to encourage customers to shop, reap rewards schemes, including in banking, entertainment, hospitality, retailing and travel.
Book a Demo To See Our New Barcode Feature in Action
Use our intuitive Campaign Builder to simply drag and drop the barcode into the design of your Rich Media Messaging campaign. 2 clicks and you’re ready to go!
It’s super important for financial services to focus on customer experience since it affects their customer retention, reputation, and CX operations. This could mean better…
What is Retail Customer Experience (CX)? A retail customer experience (CX) is the combination of all customer points and journeys that a retailer delivers to…
Public notice of the appointment of a process adviser Section 558J(3) of the Companies Act 2014
Pursuant to the passing of a resolution of the board of directors of VoiceSage Global Holdings DAC, Company Number 348563, on 1 March 2023, and being satisfied that Ian Barrett, KPMG is qualified in accordance with section 633 of the Companies Act 2014 (‘the Act’) for appointment as a process adviser, Ian Barrett has been appointed as process adviser for the company, in accordance with section 558E of the Act for the purpose of preparing a rescue plan in accordance with the provisions of Part 10A of the Act.
We use cookies to improve your experience on our website. Please let us know your preferences. Want to know more? Check out our Cookie Policy.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.