Today, we have put together an SMS marketing guide that will help marketing teams be more efficient. Marketers work hard to engage customers, cut costs and reach revenue goals, despite low engagement rates for email campaigns, branded apps getting deleted (if they’re even downloaded), the high cost of PPC and increased difficulty in crafting marketing campaigns. The answer to these struggles doesn’t seem the shiniest or most sophisticated, but it’s the best: SMS marketing campaigns.
While email open rates rarely exceed around 20 percent, SMS marketing campaigns allow brands to talk directly to customers, especially with 82 per cent of mobile users admitting they open every text they receive.
Since the first text message was sent more than 25 years ago, text messaging remains the most important and used feature on mobiles. In short, like the medium, marketing text messages are quick and concise and have the potential to connect personally with customers. We hope the following points in our SMS marketing guide will help you use SMS more wisely.
SMS marketing is a high-return marketing strategy that involves connecting with customers via text messages, which they receive after opting in. Direct marketing via SMS often returns higher ROI and more user information than other outbound marketing campaigns.
This SMS marketing guide doesn’t need to teach you that conducting business in the modern age means competing for the attention and loyalty of your customers. By embracing SMS messaging as part of your marketing strategy, companies take advantage of its industry-standard read rate of 90 percent within the first 3 minutes compared to a 20.81 per cent email read rate. SMS also boasts an impressive response rate of 45 per cent.
Brands can reach loyal customers without straining their budgets, staffs, or time by leveraging a strategy that includes SMS marketing benefits such as higher open rates, as well as better read rates than Facebook or Twitter posts.
In addition to outstanding read rates and superior open rates compared with Facebook and Twitter, loyalty to SMS messaging has led to
As customers continue to embrace texting as one of their preferred contact methods with companies, A2P SMS (application-to-person messaging, such as bank alerts or appointment reminders) has grown in popularity.
Investing in SMS marketing helps you target customers where competition is unlikely. With so many different products and channels to invest in, companies need to spend their money, time, and manpower on strategies that connect them with quality leads.
A strong SMS marketing campaign puts you directly into the pockets of the 5 billion people globally who text —nearly twice that of Facebook—and this number is expected to rise 6.9 billion mobile users by 2020. That’s an impressive number of people spending a substantial amount of time on a device that many companies don’t take advantage of.
SMS marketing services give you front-line access to the customers you care about most through the 16 million texts they send every minute.
With the expertise of a top SMS marketing service such as VoiceSage, messaging becomes a tool that lowers overhead, increases your conversion rate with less effort, and creates a more engaged customer base with a longer life span.
SMS marketing benefits also include curation of a database of your most loyal, most responsive customers, backed by real-time campaign data.
Across a variety of industries, the following messages are how companies are using SMS to initiate engagement with customers:
Additionally, users open 90% of SMS messages within 3 minutes of receiving them.
SMS text messaging can also be used to promote new products and updates with customers.
By automating these outbound communications to customers, your team can focus on more productive and necessary client touch points.
As with any direct-to-customer communication, businesses must ensure that users don’t feel spammed by the messages.
Senders who fail to deliver relevant, useful text messages will see “STOP” messages, opting customers out of the list.
In the post-GDPR age, businesses should also maintain transparency about information use and honor a strict opt-in policy to avoid enforcement from the regulators
By avoiding these pitfalls, companies won’t continue to overload staff, a practice that leads to ineffective campaigns and wasted overhead on communications that could be automated.
As customers rightly view their phones as a highly personal space, companies much do their due diligence when it comes to getting the permissions necessary to collect and send to mobile numbers.
Among the considerations that go into creating a great campaign, brands should take care to keep the following guidelines in mind:
Partnering with a quality, experienced company like VoiceSage helps ensure your success with a new SMS marketing strategy. In addition to crafting a strategy built for your company, we offer key features such as analytics, rich media delivery, compliance, API and CRM integrations, personalized codes, and more.
Beyond partnering with an industry expert, in this SMS marketing guide we recommend keeping the following best practices in mind:
If the idea of cutting down overhead and freeing up your team to focus on more productive client interactions while building customer loyalty and personalized contact sounds good, take advantage of all the points we made in this SMS marketing guide.
If you’re ready to take the next step, book your demo today.
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