If you own a business, staying up to date with the latest technology is critical for keeping customers interested. With more consumers moving toward digital payment methods, it’s especially important to modernize the way customers purchase for your products. One way to do so is by enhancing SMS payments with Rich Media Messaging.
SMS payments allow you to send payment requests to your customers’ mobile devices and instantly collect money from them. To level-up your communication, our Rich Media Messaging technology adds relevant content including images, videos, and call to action buttons to the mobile payments.
Interested in adding a Rich Media Messaging system to your business’s mobile payment method? Keep reading for some background about mobile payments, as well as why Rich Media Messaging solutions can help your business thrive.
Wondering why your business needs mobile messaging? It’s all because of the popularity of mobile wallets. Essentially, mobile wallets are apps that allow customers to store payment information in their cell phone. The apps use digital cards like Google or Apple Pay that allow these in-app purchases to take place.
In 2011, Google launched the first mobile wallet. Ever since, mobile payment methods have become increasingly common among customers around the world. As a result, many businesses are choosing to adapt to the growing trend by using mobile wallet technology to their advantage. This business strategy is known as mobile wallet marketing.
To provide more context for this business approach, here are some facts that sum up the success of mobile wallets:
Now that you understand why businesses are choosing to use mobile payment methods, the next step is figuring out how your business can do the same. All mobile wallets have similar benefits. These include the ability to personalize content by interest and location, send push notifications, provide real-time updates, and create accessible coupons and customer loyalty programs.
However, some retailers might feel reluctant to pursue mobile payment systems if they feel the process will be too complicated. That’s why our Rich Media Messaging (RMM) solution is designed to make mobile payment quick and painless. In doing so, RMM allows businesses to enjoy all the benefits of going mobile.
How exactly does RMM work? Here’s a breakdown of everything you need to know about this innovate solution to your mobile payments:
Mobile payment methods are taking over the shopping experience, and it’s crucial for businesses to keep up. Luckily, our Rich Media Messaging solution makes it easy. It allows you to collect funds in an instant, increase your payment rates, and provide customers with richer communication.
It’s never been easier for brands to engage with their customers without having to download apps. They can receive incentives, coupons, offers, payment reminders, or real-time notifications via rich messages. Alternatively, they can save all of these from rich messages into mobile wallets.
To find out more about what mobile wallet marketing is, please see the insightful infographic below:
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