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8 Ways to Collect Phone Numbers for Your Rich Media Messaging Campaigns

Compared to emails, mobile messages like rich media and SMS are more effective at getting messages in front of customers. Text messages have an open…

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Blog

How to Win-back Lapsed Customers with an Improved Digital Customer Experience

Lapsed customers — people who haven’t come back to buy in an expected amount of time — are a consequence of doing business. In fact,…

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Blog

11 Financial Service SMS Templates For You to Steal

SMS is one of the most personal ways to connect with your customers. Your messages show up next to texts about weekend plans and quick…

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Blog

What’s Your RCS Fallback? Choose Rich Media Messaging (RMM) instead of SMS

What’s Your RCS Fallback? Rich Communication Service (RCS) is the future of texting on your phone. This service adds a richer experience to text messages…

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Blog

Rich Communication Services: The Benefits and Drawbacks

SMS has been around for 27 years and in that time, it’s evolved to become one of the most valuable go-to marketing channels available. Marketers…

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omnichannel vs. multichannel marketing
Blog

Omnichannel vs Multichannel Marketing Mystery Solved

When it comes to audience outreach, two terms that often come up are omnichannel vs. multichannel marketing. They’re used interchangeably to reference targeting customers on…

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