data privacy
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Happy Data Privacy Day!

January 28th has probably been an insignificant day to most of us for many years.  However, in 2006 the Council of Europe initiated the first…

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improve customer retention
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Essential Marketing Tips to Improve Customer Retention

Marketing professionals have been in charge of customer acquisition, but their focus is likely to change on improving customer retention, according to Gartner. If demand…

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Conversational Marketing Is the New Direct Marketing

Conversational marketing is a new buzzword in the sales, business, and marketing worlds. Not only it can be used as a tool to boost sales,…

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How to Make Every Customer Interaction Enjoyable

For companies trying to improve their brand image, having positive customer interactions is critical. When your business gets brought up in a conversation, are people…

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late payments
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What Communication Method Works Best for Late Payments? Text, Phone Call, or Email?

Debt collectors have various stages in the processing of recovering late payments. Some of the methods and techniques they use involve multiple communication channels, depending…

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videos in text messaging
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Reasons to Use Video in Your Business Text Messaging

All successful business owners do one thing right: building relationships. They don’t compromise on this. They do everything possible to strengthen the relationship with their…

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