Blog

What’s Your RCS Fallback? Choose Rich Media Messaging (RMM) instead of SMS

What’s Your RCS Fallback? Rich Communication Service (RCS) is the future of texting on your phone. This service adds a richer experience to text messages…

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Blog

Rich Communication Services: The Benefits and Drawbacks

SMS has been around for 27 years and in that time, it’s evolved to become one of the most valuable go-to marketing channels available. Marketers…

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omnichannel vs. multichannel marketing
Blog

Omnichannel vs Multichannel Marketing Mystery Solved

When it comes to audience outreach, two terms that often come up are omnichannel vs. multichannel marketing. They’re used interchangeably to reference targeting customers on…

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Creating a Digital Marketing Strategy
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How to Create a Digital Marketing Strategy That Slows Customer Churn

In ecommerce, a lot of work goes into keeping customers happy. That’s why it hurts when they leave your business. You’ve spent hundreds or thousands…

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Optichannel
Blog

How Optichannel Communication Speeds Up Your Debt Collection Process

For a long time, the debt collection process has favored businesses. Instead of creating custom steps in the debt collection process that cater to the…

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Faster Repayment
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5 Credit Collection Strategies for Faster Repayment (and Better CX)

Missed payments aren’t always intentional — customers forget or they think they’ve already paid. Credit collection is part of doing business, but it doesn’t have…

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