Rich content like pictures, video, coupons and even QR codes can be used in SMS marketing messages to increase conversions in a cost-effective way.
The next evolution in mobile messaging is Rich Media Messaging (RMM). With this, brands can send a variety of message types without worrying about the limitations of traditional 160 characters text messages.
RMM lets you send content like special offers, interactive surveys, video updates, payment requests, appointment scheduling, and much more. Plus you can easily integrate with third-party apps to fully automate your CRM processes. For the first time, customers can truly connect with you and you with them.
RMM is essentially an SMS with a link. The link is shortened, and your content is mobile-optimized and can be delivered in fully personalized landing pages. With SMS you know when messages are sent but not when they’re read. With RMM, you can see when messages are sent, delivered, read, and the action taken.
You can add any type of rich media to your SMS campaigns such as:
Book a demo with one of our customer engagement experts.
See how VoiceSage transforms outbound and inbound customer contact operations.