How bad do you need a PPC campaign planner? More and more marketers are buying into PPC advertising. Google Ads specifically has increased its revenue from year to year. PPC stands for “pay-per-click” and they are a form of search engine marketing where you choose relevant, targeted keywords, create ad campaigns and then pay for each click that an ad gets. This is a quick and efficient way to drive traffic to your website and it’s a quick win if you are a new player in the digital world.
But driving traffic to your website isn’t enough. You should pay attention at how your site is operating, how fast it your page loads, how your web pages look, how the entire user experience can contribute to a sale or a lead generation action.
The first steps to building a successful PPC campaign are to create a structure, identify/build/optimize campaign’s landing pags, do extensive keyword research and choose the most relevant keyphrases, create attractive ad copy and optimize continously. Budget and return on investment (ROI) are another two important factors that you have to think about. To run a successful campaign, it’s always good to have a PPC campaign planner to guide you through the entire process. It can be quite messy to manage ads, budget, conversion rates, especially if you are just starting playing your campaigns.
Do you need a PPC campaign planner? We have created this pay-per-click spreadsheet to help you monitor your live campaigns, but also plan for the future.