VoiceSage’s customer satisfaction survey template explains how you can improve customer service and to get to the heart of how satisfied your customers are. Surveys take time to create, send, and analyze, but it’s worth it to figure out what’s important to customers and where issues exist.
Measuring customer satisfaction with customer surveys is tricky; maintaining high engagement levels among retail customers is even harder. But satisfaction is important: 28% of those customers who made a complaint, said that they would be spending less with a business from which they’d received poor customer service. This resulted in £37 billion in lost revenues in 2016.
Instead of a reactive response to revenue loss, adopt a proactive approach to levelling up customer satisfaction. You can tailor customer satisfaction surveys so that it also measures satisfaction with your product, support team, and more. That way, you can identify which aspects of your business need to change or improve in order to keep customers happy.
Customer satisfaction metrics help you stay ahead of customers so that their needs are consistently met, potential issues are avoided, and pain points are solved. Since mobile messaging has such high open and response rates, include it in your communication strategy. You’ll be able to engage with customers in a channel where they spend a lot of time. At the same time, you’ll get the information you need.
To get started, download our customer satisfaction survey template and a metrics calculator and discover five types of surveys and how they help you improve customer service.
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